Marketing with Technology

Webbuilders is an outsourcing and service agency for marketing firms, advertising firms, graphic design companies and PR firms.

We offer web site design, web site upkeep & maintenance, web site marketing & promotion, database development and other marketing with technology tools.

We invite you to call us to discuss any of the following services:

Website Design | Database Design | Programming
Website Marketing | E-Commerce | Content Management Systems

Website Design

Regardless of what business you are in, there are ways you can and should be using the power of the Internet to improve your competitive position. Your company’s website and online marketing programs are critical factors for the future of your business, and far too important to address as an afterthought. Your website has to be part of your overall marketing strategy. There are levels of interactivity you can have with your clients that only the Internet can offer. Most company websites offer 'brochureware' and miss the opportunity to enlist interaction with clients and or prospects. The Internet is not just a medium, it's a channel. People are not just viewing websites they are looking to e-mail customer service, check weather, track shipments, research purchases, take training, investigate trends, compare prices, and place orders, etc. As a professional web design firm we want to offer solid ideas to you that will result in your website growing your business in a substantial way.

Database Design

Databases are often separated into Marketing Databases and Operational Databases. A Marketing Database is used to manage your prospect information such as sales leads, direct marketing targets, customer lists, rewards program members, newsletter subscribers, etc. A proper database keeps track of each prospect and what that prospect is either interested in or has purchased. This information is used to build relationships with prospects for cross sales, up sales, reactivations and new acquisitions. Marketing Databases are easily exported to labels, envelopes or a print company for such things as direct mail campaigns. Online Marketing Databases can even introduce automated responses to frequently asked questions, product support or requests for information. Online databases are used very effectively as electronic newsletters in campaigns designed to build customer loyalty or increase sales.

A database can also be operational such as a database-driven web catalog or a point-of-purchase system. An operational database is often used to take orders and fulfill them. It keeps track of inventory and payments and likely accepts credit card payments.

Whether the database project you have in mind is marketing focused or operational in nature, we have knowledge, experience, expertise and creative talent to make this your most effective marketing tactic.

Programming (ASP, .NET, PHP, MySQL)

Websites now go beyond simple HTML. Additional programming is often required to add a level of interactivity that is expected by today’s sophisticated online users. Forms, shopping carts, interactive databases, online polls, mailing lists, e-cards, site searching, password protection, guestbooks, message forums, newsgroups, tell-a-friend scripts, and more are all a part of the online experience.

We specialize in programming as it relates to the Internet. This programming includes languages such as ASP, .NET, PHP and MySQL. If you have a website and require programming to bring this site to a new level we can provide unparalleled solutions. At Webbuilders, our only interest is your success. We maintain all the skills and talent in-house to efficiently manage and achieve your programming objectives.

Website Marketing

Don’t let the technology get in the way of communicating with the consumer. Simply having a website doesn’t guarantee success. You still have to communicate your message so that you will be perceived as have tremendous meaning and value to your web visitors. Marketing is key.

Unfortunately, website marketing has become reduced to ‘getting hits’. Yes, you need people to find you but in reality, website marketing is so much more. You need these people to be qualified. You must make sure your online advertising is consistent with your offline strategy. You need to extend your brand campaign and attract your target audience. You need to define success. You need to communicate a compelling offer. You need to minimize gimmickry (because you can’t annoy consumers into buying your product). You need to make it easy for your internet visitors to get information or take action. You need to support direct sales with enhanced services. You need to upsell.

We help you achieve maximum performance and sales from your online presence.
The opportunity exists for your company to implement a strategic web presence that will have immediate benefits for your bottom line and create powerful long-term relationships with your most desired customers and prospects.

E-Commerce Solutions

Adding e-commerce to your website is an excellent use of internet technology (not to mention providing another easy way for customers to buy from you). When first looking at e-commerce you need to determine how you plan on accepting payment. You need to address the number of products you will have on your website and the costs of shipping these items. Your site will have to be professional looking, user friendly and should allow visitors the ability to search for items as well as browse categories of items. You will need to source decent images of the products you plan on selling online because if buyers are not going to able to see the products in person then they will at least expect quality images to look at. You will need a merchant account with the bank. You will need to make sure you are ‘securely’ capturing (and storing) customers personal information as well as credit card info. You will need to address the issue of order fulfillment.

We can help you setup an online shopping cart, integrate payment processing, and develop a complete e-commerce solution for your company.

Content Management Systems

One of the biggest trends in business is the desire to manage a company's website internally. Our Website Content Management System (CMS) is changing the way companies manage their websites. We've made it easy for non-technical staff to create, edit, and manage website content. We offer a customizable, powerful, easy-to-use, and affordable website content management solution that empowers anyone to take an active role in managing web content and optimizing online strategies. Our system streamlines site management, automates workflow processes, and supports collaboration.

Business users, like marketing, advertising or PR professionals, can author, manage and publish web content, build and deploy website forms, and collect and leverage visitor info. Our browser-based editor supports the industry’s best editing environment – ensuring ease of use and allow any staff member to feel right at home.

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